6sense

6sense is the platform B2B revenue teams reach for when their list of target accounts has stopped predicting where deals actually come from. It watches the web, third-party publishers, and your own properties for buying signals, then tells your team which accounts to work and when.

What 6sense Does

6sense pulls trillions of intent signals into a single data layer called Signalverse, then layers predictive AI (6AI) on top to score and prioritise accounts. The platform is split into purpose-built products that share one buyer graph, so marketing, sales, and RevOps all work off the same view of who is in market.

• Intent Data: third-party research signals across the open web plus first-party signals from your site, ads, and content.
• Web Deanonymisation: matches anonymous visitors to known accounts so dark-funnel research stops disappearing.
• Account Prioritisation: predictive scores and stage classifications (Awareness, Consideration, Decision, Purchase) for every account in your TAM.
• Sales Intelligence: AE-facing app with company and people search, verified contact data, persona maps, technographics, and CRM-embedded insights.
• Revenue Marketing: audience builder, display and LinkedIn orchestration, smart form fill, and AI-driven email agents.
• Intelligent Workflows: a workflow engine that turns buying signals into automated actions across the revenue stack.
• RevvyAI: a natural-language interface that lets RevOps and leaders query 6sense data without writing reports.

6sense's AI: 6AI

6AI is the predictive and generative layer underneath the product. The predictive models classify every account by buying stage and likelihood to convert, using machine learning trained on years of B2B purchase data. Sales Copilot turns those predictions into AE-facing recommendations: which account to call, what changed in the last 24 hours, what to say. Email Agents draft personalised outbound off the same signals and hand human reps the loop when a reply lands.

Automations We Build with 6sense

Most teams license 6sense, run a few campaigns, and never connect the signal layer to the rest of the revenue stack. The leverage shows up when intent data becomes a trigger, not a dashboard. These are the builds we put on top of it.

• Intent-to-pipeline routing: 6sense flags an account hitting Decision stage, our workflow assigns the right AE in Salesforce, drafts an outreach plan, and posts the play in Slack with one-click actions.
• Outbound trigger automation: stage transitions push the buying committee into Outreach, Salesloft, Smartlead, or Apollo sequences tailored to the intent keywords driving the signal.
• Dark-funnel alerts: web deanonymisation events fire into a Slack channel and a CRM activity record the moment a target account visits pricing, demo, or competitor pages.
• ICP feedback loop: closed-won and closed-lost data flows back into 6sense's predictive model and into our enrichment layer (Clay, Apollo) so the next list looks more like your real best customers.
• Marketing spend governance: paid media budgets shift weekly based on 6sense stage data, so display and LinkedIn spend stops hitting accounts that are clearly not in market.
• Forecast augmentation: 6sense stage and score data lands in a weekly leadership dashboard next to CRM pipeline, so the team can see when reps' commit and buyer behaviour disagree.
• Customer expansion plays: 6sense surfaces existing customers researching new product lines, our workflow routes the account to the CSM with a tailored expansion brief.

Why Teams Choose 6sense

• Depth of intent data. Signalverse pulls from a large third-party publisher network plus first-party signals, so coverage holds up even in narrow B2B categories.
• Predictive scoring, not just data. 6AI tells you which accounts to work and when, instead of dumping a spreadsheet of intent keywords on the team.
• Sales and marketing on one buyer graph. The same account, the same stage, the same contacts, shared across both teams without two tools fighting over the truth.
• CRM-embedded sellers' workflow. Sales Copilot, the Chrome Extension, and tight Salesforce and HubSpot integrations mean AEs see 6sense data where they already work.
• Forrester Wave Leader for B2B Revenue Marketing Platforms (Q1 2026), which makes procurement conversations meaningfully easier in regulated industries.

6sense integrates with Salesforce, HubSpot, Marketo, Eloqua, Pardot, Outreach, Salesloft, LinkedIn Ads, Google Ads, Slack, and most major data warehouses. Pricing is quote-based across Free (50 data credits per month), Sales Intelligence, Predictive AI, and full revenue-marketing tiers, with enterprise contracts typically annual. We build the workflow layer between 6sense and the rest of your stack so the signals actually move pipeline. That's the build we do.