
BigCommerce
E-CommerceBigCommerce is an open SaaS commerce platform built for mid-market DTC and B2B brands that need more than Shopify can give them. It pairs a hosted storefront with deep B2B controls, headless APIs, and multi-storefront management in one account.
BigCommerce is the platform mid-market brands move to when Shopify stops being enough. It is open SaaS, which means you keep the upside of a hosted platform (no servers, no upgrades, no PCI burden) while getting unlimited API calls, deep B2B controls, multi-storefront, and headless options that Shopify gates behind Plus or charges per seat for.
What BigCommerce Does
BigCommerce gives merchants a hosted commerce backbone (catalog, checkout, orders, customers, payments, shipping) and a wide API surface so any of it can be extended, replaced, or wrapped in a custom frontend. It scales from a $5M DTC brand running a single storefront to a $200M B2B distributor with reps, customer groups, and a NetSuite connection.
- Storefront and themes: hosted Stencil themes for fast launch, or fully headless via Catalyst (Next.js + React Server Components) on the GraphQL Storefront API.
- Catalog and merchandising: unlimited products, variants, custom fields, product filtering, and channel-specific listings.
- Checkout and payments: single-page checkout, 130+ payment providers (PayPal, Stripe, Adyen, Braintree), and 0% added platform fees on third-party processors.
- B2B Edition: quote management (CPQ), customer-specific catalogs and price lists, sales rep masquerade, company hierarchies, purchase orders, approval workflows, and an open-source buyer portal.
- Multi-storefront: run multiple brands, regions, or B2B/DTC instances from one account with shared inventory and unified order management.
- APIs and webhooks: REST and GraphQL endpoints with unlimited API calls on Enterprise. Webhooks fire on every order, customer, and inventory event.
- Internationalisation: multi-currency, multi-language, localised tax, and per-region pricing without spinning up a separate store.
BigCommerce's AI
BigCommerce ships AI inside the merchant control panel rather than as a separate product. The AI-powered product description writer turns SKU attributes into on-brand copy in seconds, the AI-assisted page builder lets merchandisers draft sections from a prompt, and Feedonomics (a BigCommerce company) uses AI to optimise feeds for Google, Meta, Amazon, and Walmart. None of this replaces a real merchandising team, but it removes the bottleneck of writing 5,000 descriptions before a new category launch.
Automations We Build with BigCommerce
The platform gives you the catalog, the checkout, and the APIs. Where teams lose hours is in the connective tissue between BigCommerce and the rest of the stack. That is where we build.
- Order to ERP sync: every paid order flows from BigCommerce into NetSuite, QuickBooks, or Acumatica with line items, customer match, tax, and shipping reconciled. Refunds and partial returns push back automatically.
- B2B quote-to-order: a quote built in BigCommerce B2B Edition triggers approval routing in Slack, generates a PDF, syncs to the CRM, and converts to an invoiced order when the buyer signs.
- Abandoned cart recovery, the proper way: cart and browse events stream into Klaviyo with full product detail, so flows segment on cart value, category, and customer group, not just "left items behind".
- Inventory and 3PL sync: stock levels reconcile from the 3PL (ShipBob, ShipHero, ShipStation, or a WMS) back to BigCommerce every 5 minutes. Out-of-stock SKUs hide from the storefront before someone places an order you can't fulfil.
- PIM to BigCommerce: a product update in Akeneo, Plytix, or a Google Sheet pushes to BigCommerce in minutes with per-channel overrides for Amazon, Meta, and Google Shopping handled by Feedonomics.
- Reseller and dealer portals: customer groups, price lists, and login-gated catalogs power a real B2B portal where dealers see their own pricing, reorder from history, and submit POs without an account manager in the loop.
Why Teams Choose BigCommerce
- Open SaaS, not closed. Unlimited API calls on Enterprise and a full REST + GraphQL surface mean you can integrate anything without a Plus app gatekeeper.
- Real B2B, not bolted on. Quote workflows, price lists, sales rep masquerade, and company hierarchies are native. Shopify B2B is improving, but BigCommerce B2B Edition has more years and more depth.
- Multi-storefront in one account. Run DTC + B2B, or several brands, without paying for multiple stores or duplicating catalog work.
- Lower transaction cost. 0% platform fee on third-party processors. On Shopify Plus you pay 0.15% per order if you use anything except Shopify Payments.
- Headless without a rebuild. Catalyst (Next.js + GraphQL) gives a head start for a custom storefront while leaving the back office untouched.
BigCommerce integrates natively with Klaviyo, Mailchimp, HubSpot, Algolia, Searchspring, ShipStation, ShipperHQ, Avalara, and Feedonomics, plus ERP connectors for NetSuite, Acumatica, Microsoft Dynamics, and SAP via partners. Pricing runs from Standard at $29/month up to Pro starting at $299/month, with Enterprise (custom pricing, recommended above $1M GMV) unlocking B2B Edition, multi-storefront, and unlimited API calls. That is the build we do: the platform, configured around your actual catalog and order flow, wired into the ERP, finance, and marketing stack so the team stops rekeying.
Use cases
B2B Reorder & Quote Automation
We wire BigCommerce B2B Edition into the order desk so sales reps stop rekeying. Quotes, reorders, and customer-specific price lists flow from the buyer portal into the ERP and accounting stack without a human touching the file.
Multi-Storefront Brand Ops
We run multiple brands or regions out of one BigCommerce account with shared inventory, separate catalogs, and routed orders. Each storefront looks bespoke. The back office stays one system.
Headless Catalyst Storefronts
We build custom storefronts on Catalyst (Next.js + GraphQL) when teams need design freedom or page speed BigCommerce themes can't give them. The catalog, checkout, and orders stay native to BigCommerce.
ERP & Accounting Sync
We connect BigCommerce to NetSuite, QuickBooks, or Acumatica so inventory, customers, orders, and refunds stay in lockstep. No manual reconciliations. No order-import CSVs.
Marketplace & Channel Expansion
We push the BigCommerce catalog out to Amazon, Walmart, eBay, Google Shopping, and Meta via Feedonomics. One product update propagates everywhere, with channel-specific overrides where they matter.
Industries we automate this for
Ready to automate BigCommerce?
Tell us what you need and we'll show you exactly how we'd connect BigCommerce to the rest of your stack.