Cognism

Cognism is the B2B data layer mid-market revenue teams reach for when they need to reliably reach European decision-makers. The pitch is simple. Phone-verified mobiles, GDPR-compliant sourcing, and intent data, all wired into the CRM and outbound stack you already run.

What Cognism Does

Cognism combines contact and company data, intent signals, and compliance tooling into one platform. The data fusion engine pulls from public registries, press releases, news, and third-party providers, then layers AI verification and human QA on top. The output is a B2B contact database that holds up against European data regulations and connects to the systems your reps live in.

• Diamond Data: phone-verified mobile numbers for director-and-above contacts, validated by actual outreach. Cognism cites 3x connect rates against unverified data.
• Sales Companion: the prospecting workspace where reps search by persona, firmographics, technographics, and signals, then push lists into the CRM or sequencer.
• Intent data (Bombora-powered): topic-level buying signals that surface accounts researching categories relevant to your offer.
• Compliance layer: GDPR and CCPA aligned, DNC-checked across 15+ territories, ISO 27001 and SOC 2 frameworks.
• Triggers and events: hiring, funding, tech adoption, and role changes that signal a buying window is opening at an account.
• CRM Enrichment: scheduled or on-demand enrichment of existing records, prioritised by ICP fit so credits land on accounts that matter.
• Data-as-a-Service: API and bulk delivery for teams who want to feed Cognism data into a warehouse or custom enrichment workflow.

Cognism's AI

AI sits underneath the data fusion engine. It parses press releases, scans metadata to validate emails and phone numbers, and learns from how customers actually use the records. Sales Companion adds an AI research layer that summarises a company, surfaces relevant news, and suggests a personalised opener. The bigger AI story is upstream though. Cognism's models are what keep a 200M+ record database refreshed on a 30-day cycle for senior contacts without breaking GDPR sourcing rules.

Automations We Build with Cognism

Out of the box, Cognism is a prospecting tool. The lift comes when it stops being a tool reps log into and starts being the data layer that triggers your CRM, your sequencer, and your routing logic. These are the plays we build.

• Real-time inbound enrichment and routing. When a lead fills a form, we enrich through Cognism, score on firmographics and intent, and route to the right pod with the right SLA.
• Intent-triggered Outreach or Salesloft sequences. When an ICP account spikes on a relevant Bombora topic, a tailored sequence fires for the right persona at that company.
• Hiring and funding signal lists. New role posted at an ICP account, fresh funding round announced, role change at a target persona. The signal pulls fresh contacts into a campaign within hours.
• CRM hygiene workflows. Scheduled enrichment of decision-makers in Salesforce or HubSpot, with credit budgets ringfenced to your ICP segments so spend stays disciplined.
• Closed-lost re-engagement. Six months after a deal dies, we re-enrich the account, check for role changes in champions, and surface accounts where the buying committee has shifted.
• Slack alerts for trigger events. Funding, hiring, or tech changes at named target accounts ping the account owner in Slack with the latest verified mobile and a one-click sequence push.
• Warehouse pipeline via DaaS. For teams running a modern data stack, we wire Cognism into BigQuery or Snowflake, model accounts in dbt, and reverse-ETL the resulting segments back into the CRM.

Why Teams Choose Cognism

• European coverage that holds up. Senior decision-maker phone and email data across the UK, DACH, France, Benelux, and Nordics is genuinely deeper than the ZoomInfo equivalent.
• Compliance-first sourcing. GDPR and CCPA alignment, ISO 27001, SOC 2, and DNC screening across 15+ territories. Procurement and legal teams stop being a blocker.
• Diamond Data connect rates. Independent testing shows a 45% right-person pickup rate on Diamond-verified mobiles versus 18% on unverified numbers. That is real cycle time back to the AE.
• Native CRM and sequencer integrations. Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn, Outreach, Salesloft, and a Chrome extension that works inside the CRM.
• Credits that refresh on job change. Unlike legacy databases, credits aren't burned permanently when a record is unlocked. When a contact moves company, the record refreshes.

Cognism plugs into Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn, Outreach, Salesloft, and Zapier, plus a Chrome extension for working directly inside the CRM. Pricing is quote-based across Standard and Pro tiers, with seats and credits sized to the team. Most mid-market deployments land in the five to ten seat band on Pro. That's the build we do, the wiring between the data and the systems your reps actually use, so Cognism stops being a tab they open and starts being the trigger your revenue motion runs on.