
Lusha
Sales IntelligenceLusha is a B2B contact and company database with strong direct-dial coverage and a Chrome extension built for LinkedIn prospecting. It gives outbound teams the contact layer they need without the ZoomInfo bill.
Lusha is a B2B sales intelligence platform that puts verified contact data, direct dials, and buying signals one click away from any LinkedIn profile or CRM record. It is the contact layer most mid-market outbound teams need without the six-figure ZoomInfo contract.
What Lusha Does
Lusha sits between your reps and the rest of the world. Its database covers verified mobile numbers, work emails, titles, company firmographics, and real-time buying signals, all reachable from a Chrome extension, the Lusha Workspace, or the API.
- Contact data: verified mobile and direct-dial numbers, work emails, job titles, and seniority for hundreds of millions of B2B contacts.
- Company data: firmographics, headcount, tech stack, industry, and location for building targeted account lists.
- Chrome extension: reveal contact details on LinkedIn, Sales Navigator, and supported sites with a single click.
- Buying signals: intent topics, job changes, funding rounds, and hiring trends surfaced as real-time triggers.
- Lusha Workspace: a centralised view of accounts, contacts, signals, and CRM data for prospect prioritisation.
- API and webhooks: programmatic access for bulk enrichment, real-time CRM updates, and pushing signals into your stack.
- Compliance: SOC 2 Type II, ISO 31700, GDPR, and CCPA certified, with a documented opt-out and data-sourcing process.
Lusha's AI
Lusha uses machine learning to score contact accuracy, predict which accounts are showing buying intent, and surface job-change events the moment they happen on LinkedIn or company sites. The intent and signal layer is what turns Lusha from a static contact database into something your team can actually act on inside a workflow.
Automations We Build with Lusha
Most teams treat Lusha as an extension reps click manually. That leaves the API, the signals, and the bulk enrichment workflows on the table. The real value shows up when Lusha is wired into the rest of your outbound stack so prospect discovery, enrichment, and routing happen without anyone touching a button.
- ICP list-build pipeline: Lusha filters into Clay for further enrichment, then into Smartlead or Outreach with personalised first lines. Reps wake up to a pre-loaded sequence, not an empty list.
- Real-time CRM enrichment: every new contact in HubSpot or Salesforce gets phone, email, title, and seniority pulled from Lusha within seconds. Missing-data tickets disappear from the RevOps backlog.
- Job-change reactivation: when Lusha flags a buyer moving roles, we route the old contact to CS, create a new opportunity at the new company, and assign it to the right AE with a personalised opener drafted.
- Intent-triggered sequences: matching intent topics fire a webhook into n8n, which enrols the account in a targeted Smartlead campaign and pings the AE in Slack.
- Credit-budget guardrails: we route Lusha credits to the highest-fit accounts first, throttle low-priority lookups, and feed weekly usage reports into Slack so you stop burning credits on dead lists.
- Inbound-to-outbound bridge: when a prospect downloads a lead magnet, Lusha enriches them, our workflow scores fit, and SQLs land in an SDR's queue with a phone number ready to dial.
- Cold-call power list: every morning we generate a tier-1 dial list from Lusha plus intent plus CRM activity, then drop it into the dialler with talking points pulled from the company's recent news.
Why Teams Choose Lusha
- Direct-dial coverage that actually connects. Lusha's mobile numbers consistently outperform the broader databases for hit rate, which matters when your AE is paid to talk to people.
- Pricing that scales with usage. Credit-based plans starting at $49.90 per month let teams test the platform before committing the kind of budget legacy vendors require.
- Built for the LinkedIn-first SDR. The Chrome extension is fast, sits where reps already work, and pushes data into the CRM without a separate import step.
- Open API for everything else. Bulk enrichment, real-time webhooks, and signal feeds let RevOps wire Lusha into whatever workflow the team needs.
- Compliance you can show your legal team. SOC 2, GDPR, and CCPA documentation make the procurement conversation short.
Lusha plugs into Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Gmail, Outlook, Bullhorn, Zapier, n8n, Make, and Workato out of the box. Plans start at a free tier with 40 credits, scale through Starter ($49.90 per user per month) and Professional ($69.90 per user per month), and reach Premium at $399.90 per user per month for teams running heavy enrichment. That covers the procurement story. The build is what turns the licence into pipeline, and that is the build we do.
Use cases
Outbound Prospect Discovery
We pull targeted lists out of Lusha using filters like job title, headcount, tech stack, and location. The output feeds straight into Smartlead or Outreach so reps spend their day talking to prospects, not building lists in spreadsheets.
CRM Contact Enrichment
When a new contact lands in HubSpot or Salesforce, we trigger Lusha to fill in phone, email, title, and seniority in real time. No more reps copy-pasting from LinkedIn or chasing missing fields before they can dial.
LinkedIn-to-CRM Capture
Reps use the Lusha extension on LinkedIn, click reveal, and the contact lands in your CRM with the right owner, source, and lifecycle stage already set. We wire the extension into your routing rules so nothing falls through the gaps.
Job-Change Reactivation
Lusha flags when a known buyer changes companies. We catch that signal, route the old contact to your CS team, and create a new opportunity at the new company assigned to the right AE. Champions in motion become pipeline.
Intent-Triggered Outreach
Buying signals from Lusha (intent topics, funding events, hiring spikes) fire a workflow that enrols matching accounts in a targeted sequence. The pitch gets sent while the prospect is actually in-market, not three months later.
Industries we automate this for
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