Retool

Retool is the platform a serious engineering team reaches for when the request queue for internal tools gets out of hand. Instead of building a bespoke React admin panel every time finance needs a new view, you build it in Retool in an afternoon. It connects directly to your Postgres, your Stripe, your HubSpot, your internal APIs, and gives you a real UI on top of all of it.

What Retool Does

Retool gives builders a canvas of pre-built components (tables, forms, buttons, charts, modals) and a way to wire those components to any data source through SQL, REST, GraphQL, or JavaScript. It scales from a one-screen admin tool to a full multi-page application your support team lives in all day.

• Retool Apps: drag-and-drop web and mobile apps backed by your databases and APIs, with role-based permissions and audit logs.
• Retool Workflows: visual automation for cron jobs, webhooks, and ETL tasks, with Python and JavaScript blocks for anything custom.
• Retool Database: a managed Postgres database for apps that need their own backing store without standing up infrastructure.
• 70+ native integrations across Postgres, MySQL, Snowflake, BigQuery, Stripe, HubSpot, Salesforce, Slack, S3, and most major SaaS APIs.
• Custom React components and JavaScript queries for power users who outgrow the drag-and-drop layer.
• Source control, staging environments, and SSO on the Business and Enterprise tiers, so the apps fit a real engineering process.

Retool's AI

Retool's AI surface is now three things: AppGen for generating production-shaped apps from your real schemas, Retool AI Workflows for chaining model calls into business logic, and Retool Agents for autonomous task execution against your systems. You bring your own model provider (OpenAI, Anthropic, Google, Bedrock, Azure) and Retool handles the plumbing: RAG over your data, prompt versioning, permissions, and audit trails. Agents inherit your existing Retool permissions, so they only ever see what their assigned role can see.

Automations We Build with Retool

Retool is rarely the whole answer. It is the operator-facing layer that sits on top of the systems doing the real work. The plays we run are about removing engineering bottlenecks while keeping the data, the permissions, and the audit trail in one place.

• Customer 360 over Stripe, HubSpot, and Postgres so AMs see ARR, plan status, support tickets, and product usage on one screen.
• Refund and credit tooling with permission tiers, Slack approval routing, and a clean audit log of who did what and why.
• Onboarding workflows that provision accounts in your app, push contact records into HubSpot, and trigger Stripe subscriptions in one click.
• Data quality dashboards that flag duplicate accounts, broken integrations, and stale records, with one-click resolution actions wired in.
• AI support triage agents that read incoming Zendesk or Intercom tickets, classify them, draft responses, and only escalate edge cases to humans.
• Replacing fragile Google Sheets that run real operations (commission calcs, inventory adjustments, content approvals) with proper Retool apps.
• Retool Workflows handling the cron jobs and webhooks (daily reports, ETL into the warehouse, drip campaigns) that used to live in scattered scripts.

Why Teams Choose Retool

• Engineering throughput on internal tools goes up by an order of magnitude. A two-week React project becomes a two-day Retool build.
• Permissions, SSO, and audit logs come built in, so security and compliance reviews are straightforward.
• Custom JavaScript and React escape hatches mean you never hit a wall and have to rebuild from scratch.
• Self-hosting and on-prem options keep regulated industries (finance, healthcare) on side without losing the platform's speed.

Retool integrates with 70+ data sources and SaaS APIs out of the box. Pricing starts free for up to 5 users, with Team tier at roughly $9 per builder per month and Business at roughly $46 per builder per month. Enterprise is custom. That's the platform layer. What it actually replaces (the queue of admin panel requests, the script graveyard, the spreadsheet of fear) is the build we do.