Tally

Tally is the form layer most mid-market teams should be on. It is free, unlimited, and ships with the features competitors charge for. The reason it gets used inside operating teams (not just by indie hackers) is that the same form can power lead capture, payments, applications, and internal intake without four separate tools or a six-figure platform bill.

What Tally Does

Tally is a form and survey builder with a writing-document interface inspired by Notion. The free tier already includes the features most form vendors gate behind premium plans, which makes it a serious option for teams that want a real form stack without per-seat costs.

• Unlimited forms and submissions on the free plan, with no monthly cap on responses.
• Conditional logic and calculated fields for scoring, dynamic pricing, qualification routing, and personalised flows.
• Native Stripe payments and e-signatures, so a single form can collect data, money, and a binding agreement.
• File uploads, hidden fields, URL parameters, and answer piping for pre-filled, personalised submissions.
• Multi-page and single-page layouts, plus full custom CSS for teams that want forms to match a brand exactly.
• Embeds on Webflow, Notion, Framer, and standard HTML, plus a hosted form URL with a custom domain on paid plans.
• Webhooks, Zapier, Make, Pipedream, Google Sheets, Airtable, Notion, and Slack integrations out of the box.

Tally's Logic Engine

Tally does not have an AI builder in the marketing sense. Its leverage comes from a logic engine that lets the form behave intelligently without code. Conditional blocks, calculated variables, and hidden fields combine into qualification flows, dynamic quotes, and routing rules that would otherwise live in a CRM workflow or a paid SaaS tier. For mid-market ops teams, that means a single Tally form can replace a Typeform plus a calculator plus a logic add-on, with the same submission piping into the CRM and billing tools downstream.

Automations We Build with Tally

A Tally form on its own is a static intake. The value shows up once submissions trigger real workflows across the stack. These are the plays Moonira ships repeatedly for mid-market revenue and ops teams.

• Inbound lead pipeline: Tally webhook fires on submission, n8n enriches the lead with Clay or Apollo, scores the fit, writes the contact and deal to HubSpot or Pipedrive, and round-robins to the right AE in Slack within 60 seconds.
• Paid application flow: applicants pay a deposit on the Tally form via Stripe, the payment confirmation triggers a Notion or Airtable record, an internal review task, and a calendar invite back to the applicant once approved.
• Client onboarding intake: every new client fills one Tally form covering brand, access, scope, and stakeholders. The webhook spins up a project folder, a Slack channel, a kickoff task list, and a pre-populated CRM record in one move.
• Quote-to-cash: a configurator Tally form uses calculated fields to produce a price, then n8n generates a PandaDoc or DocuSign proposal, sends it for e-signature, and books the kickoff once signed.
• Closed-loop NPS: post-engagement Tally surveys route by score, with detractors paging the account owner in Slack and promoters dropping into a review-request sequence in Customer.io or HubSpot.
• Internal request triage: HR, IT, and procurement requests run on a single Tally form per team. Conditional logic routes to the right owner, with SLAs tracked in ClickUp or Linear and weekly digests sent to leadership.

Why Teams Choose Tally

• The free plan covers what most competitors gate. Conditional logic, payments, calculations, and webhooks ship without a paywall, which means a team can prove value before negotiating a contract.
• The editor feels like Notion. Operators build forms themselves instead of waiting on a design or RevOps queue, and iteration time drops from weeks to hours.
• Webhooks and a clean API make it integration-friendly. Tally is happy to sit behind an automation layer rather than pretending to be a workflow tool itself.
• EU hosting, GDPR posture, and no cookie tracking make procurement reviews shorter at compliance-sensitive accounts.
• Pricing scales with brand and team needs, not submission volume. Most mid-market teams sit on the free tier or the Pro plan at around 20 euros per month.

Tally connects natively with Notion, Slack, Google Sheets, Airtable, Stripe, Zapier, Make, Pipedream, and any system reachable by webhook. Pricing starts at free, with Pro at around 20 euros per month and Business at around 65 euros per month for compliance and email verification features. That is the build we do: Tally as the lightweight intake layer, plugged into the CRM, billing, and ops tools the team already runs, with n8n carrying the work between them.