Typeform

Typeform sits at the front door of most mid-market funnels: the lead form, the NPS survey, the application, the event signup. Most teams use 5% of what it can actually do. The teams getting outsized return treat Typeform as a capture and qualification layer wired into the rest of the stack, not a form tool with a Google Sheet behind it.

What Typeform Does

Typeform is a conversational form, survey, and quiz builder designed around one principle: ask one question at a time, in a tone the respondent will actually engage with. Completion rates run materially higher than legacy form builders because the experience feels like a conversation rather than a wall of fields. Underneath the polish sits a serious set of logic, integration, and AI features that most operators never touch.

• Conversational form builder with conditional logic, branching, and multi-path question flows that personalise what each respondent sees.
• Video question and answer support. Ask a question in video, capture answers in video. Useful for recruiting, testimonials, and async qualification.
• Stripe-native payment fields for deposits, paid applications, and one-off transactions inside the form.
• Drop-off analytics that show where respondents abandon. The single most actionable form metric most teams ignore.
• Built-in Contacts and Automations layer. Light CRM functionality with response-triggered email and routing actions.
• 300+ native integrations including HubSpot, Salesforce, Slack, Google Sheets, Calendly, Mailchimp, Klaviyo, Notion, and Zapier.
• Custom branding, custom subdomain, and white-label options on higher tiers. Usable as a serious front-of-funnel asset, not a generic form.

Typeform's AI

Typeform's AI layer covers three jobs. Creator AI generates a working form from a plain-language description and auto-applies brand styling. Interaction AI asks dynamic follow-up questions based on a respondent's previous answers, so you collect richer qualitative data without building every branch by hand. Insights AI sits on top of completed responses and surfaces themes, sentiment, and patterns through a chat interface, which removes most of the manual tagging work that usually buries operations teams after a survey closes.

Automations We Build with Typeform

Typeform is one of the highest-leverage capture tools in a mid-market stack, but only if it's wired into the rest of the operation. The plays we run treat every submission as a signal that triggers downstream work, not a row that lands in a spreadsheet someone might look at.

• Lead-qualification routing: score each Typeform response against ICP criteria in real time, then route hot leads to a calendar booking, warm leads into Smartlead or Instantly sequences, and cold leads into a long-tail nurture in HubSpot or Pipedrive.
• NPS detractor-to-support routing: any score under 7 triggers an Intercom or Zendesk ticket with the response context attached; promoters (9-10) get pushed into a referral or case-study workflow.
• Post-call and post-event feedback pipelines: structured responses flow into Supabase or BigQuery, then surface in a Metabase or Hex dashboard so ops leadership sees trend lines across reps, segments, and stages.
• AI-driven follow-up: a Typeform submission triggers a GPT-driven n8n workflow that drafts a personalised reply, pulls relevant case studies, and queues it in the rep's outbox for one-click send.
• Stripe payment intake: a paid application form collects a deposit, fires a Slack alert to the AE, creates a deal in the CRM with the deposit attached, and kicks off an onboarding sequence, all before anyone manually touches the lead.
• Enrichment-on-submit: when a form is submitted, Clearbit or Apollo enrich the contact with firmographics, then a scoring step in n8n decides routing based on company size, industry, and intent signals before the rep ever sees the record.

Why Teams Choose Typeform

• Completion rates that justify the price. Conversational design typically lifts completion materially above legacy form builders, which compounds across every channel that runs through it.
• Logic engine that handles real qualification flows. Branching, scoring, calculated fields, and hidden fields covering most lead-routing use cases without external scripting.
• Brand-grade respondent experience. Custom subdomains, custom CSS-equivalent styling, and removal of Typeform branding on Plus and above.
• AI features built into the workflow, not bolted on. Creator, Interaction, and Insights AI cover the highest-friction parts of building and analysing a form.
• Integration breadth. 300+ native connectors plus Zapier, n8n, and Make compatibility, which means Typeform fits behind any CRM, sequencer, or BI stack.

Typeform plans start around $25/month on annual billing (Basic, 100 responses) and scale through Plus ($50/mo, 1,000 responses), Business ($83/mo, 10,000 responses), and Growth Flow ($291/mo with enrichment and Salesforce integration). Enterprise is custom. For most mid-market teams, the Business tier is the floor and the Growth Flow tier is the inflection point where Typeform stops being a form tool and starts behaving like front-of-funnel infrastructure. That's the build we do: wiring Typeform into the rest of the stack so every submission triggers the right downstream action, automatically, with no operator in the middle.