Chorus

Chorus is ZoomInfo's conversation intelligence platform. It sits in the same category as Gong, but it ships with something Gong does not: native ZoomInfo data and intent signal on every contact and account. For revenue teams already paying for ZoomInfo, Chorus is the conversation layer that makes the rest of the data actionable.

What Chorus Does

Chorus records, transcribes, and analyses every customer-facing call across Zoom, Microsoft Teams, Google Meet, and inbound or outbound phone systems. The platform is built around five capabilities that work together inside one workspace.

• Call recording and transcription: automatic capture across Zoom, Teams, Google Meet, and dialer systems, with speaker separation, timestamps, and full-text search.
• Momentum (deal intelligence): an account-level view of every interaction, email, and meeting tied to an opportunity, with a deal-risk score that updates as the conversation pattern shifts.
• Smart Playlists: AI-curated collections of call moments grouped by topic, competitor, objection, or rep, used for coaching and onboarding.
• Trackers and scorecards: configurable keyword and topic trackers (pricing pushback, security questions, named competitors) plus methodology-based scorecards for MEDDICC, BANT, and custom frameworks.
• Voice of customer search: cross-team library of call moments, searchable by phrase or topic, so marketing and product can pull real quotes without sitting in on calls.
• ZoomInfo data overlay: every contact and account inside Chorus is automatically enriched with ZoomInfo firmographic, technographic, and intent data, with no separate sync to build.
• CRM sync: bi-directional contact, activity, and call-summary sync into Salesforce and HubSpot, with call snippets embedded directly on the opportunity record.

Chorus's AI

Chorus is built on fourteen patented machine learning models trained on billions of B2B conversations. The AI does three jobs at once: it identifies who is talking and when, it labels conversational moments (questions, objections, competitor mentions, next steps), and it scores deals against historical win patterns. The output sits on the opportunity record in Salesforce or HubSpot, so the rep sees risk signals without leaving the CRM. AI scorecards now auto-fill MEDDICC or BANT fields from call content, removing the manual logging step that AEs skip 80 percent of the time.

Automations We Build with Chorus

Most teams use Chorus as a passive recording library. The leverage sits in routing Chorus signal into the systems where reps and managers already work. Here are the plays we run.

• Deal-risk alerts to Slack: when Momentum drops a deal below a defined threshold or a tracker fires on a competitor name, the deal owner and their manager get a Slack DM with the call clip and the suggested next step.
• Auto-population of MEDDICC fields in Salesforce: Chorus AI scorecards write Champion, Economic Buyer, Decision Criteria, and Metrics back to the opportunity record after every discovery call, so RevOps can finally report on qualification quality.
• Outreach and Salesloft sequence triggers: when Chorus detects a specific objection or buying signal on a call, it triggers the matching follow-up sequence in Outreach or Salesloft, with the relevant call clip embedded in the first email.
• Coaching prep automation: every Monday, managers get an auto-generated Smart Playlist of the three highest-leverage calls per direct report from the prior week, scored by deal size and risk signal.
• Win/loss feedback loop to marketing: closed-lost calls are tagged, summarised, and dropped into a shared Notion or Confluence page each quarter, with verbatim quotes grouped by competitor, objection, and ICP segment.
• ZoomInfo intent-to-call orchestration: when ZoomInfo flags a target account with rising intent on a relevant topic, the existing call history from Chorus is auto-attached to the rep's outreach sequence and the AE gets a pre-call brief in their inbox.
• New-hire onboarding playlists: when an AE is created in the HRIS, we trigger a 30/60/90 day Chorus playlist sequence: first two weeks are top-rep discos, weeks three to six are objection-handling clips, weeks seven to twelve are closed-won negotiations.

Why Teams Choose Chorus

• ZoomInfo data is included. Conversation intelligence and the buyer database sit in the same workspace, with no separate enrichment contract or sync to maintain.
• Momentum scores deal risk on every account. Managers see at-risk deals on a pipeline view, not in a separate analytics tool, which means weekly forecast calls actually surface the right deals.
• AI scorecards remove manual qualification entry. MEDDICC and BANT fields auto-populate from call content, so the data managers report on is the data the AI captured, not the data the rep remembered to log.
• Smart Playlists make coaching scalable. A frontline manager with eight reps can coach the moments that matter in 90 minutes a week instead of scrolling a recording library hoping to find them.
• Strong enterprise compliance posture. SOC 2 Type II, GDPR, CCPA, and HIPAA-eligible deployments, plus consent management built in for two-party-consent jurisdictions.

Chorus integrates with Salesforce, HubSpot, Zoom, Microsoft Teams, Google Meet, Outreach, Salesloft, Slack, Microsoft Dynamics, and the wider ZoomInfo platform. Pricing is custom and seat-based, typically bundled with ZoomInfo Copilot or ZoomInfo Sales contracts. Mid-market deployments usually land in the $1,000 to $1,500 per user per year range, with enterprise pricing negotiated against existing ZoomInfo spend. Pricing is approximate and should be confirmed with ZoomInfo. That's the build we do: Chorus signal routed into the CRM, Slack, and outbound stack so the data drives the next action, not a separate dashboard nobody opens. If that is the shape you want, talk to us.